Top 4 Myths About Freelance Career and the Truths Behind Them

So much has been said about the rewarding career of the freelancers: about their super comfy lifestyle, the demand for the talented ones, their awesome pay and what not? So do these claims hold their water?  Are the pastures really green on the other side? 

Yes and No.

Yes because they are true. And No, because freelance is not everything about the ups, there are lows too. There are so many myths in the air that we would like you to clear now. So, read on:

Myth 1: You are free all the time.

Reality: Just like the word string ‘free’ in freelance doesn’t mean free work, it also doesn’t mean you are going to be free all the time. This is more of a misconception because of the unconventional timings of their work. A freelancer is no freer than the full timer; it’s just that they choose their own timings.

Myth 2:  You make a lot of money.

A freelancer doesn’t make a lot of money, at least not all of them. Yes, some bright ones do, and that is because they lasted long enough in this field to find ways that could score them best returns for their work. But if you could give your best work and find ways to sell your work, you could stand in the chance to make some huge bucks, now that’s the best part.

Myth 3:  No Boss, No Deadlines, and No stress.

No, No and No.
Flexibility in work doesn’t necessarily translate to a stress-free job. Make no mistake you get to do what you love doing but that doesn’t mean you are devoid of Boss or other regulations. You are responsible for your client and you work for his requirements and you do have to stick to the deadlines. But you can choose your client based on your preferences and can avail the flexibility of choosing your timings.

Myth 4:  You don’t have to hunt for jobs, they come to you:
Boy, this is the best of the lot should I say it’s the worst? I am sure almost all of us have gone through the job-search period in hope of landing the job, right? Now imagine those periods attached to each other; that’s how tough it is for the fresh freelancer who works on their own. Enrolling yourself on Freelance Job Platforms can be a good start. Of course, it becomes easy and things start to open up when you gain a foothold in the industry but the tides are rough at the start, beware of them.

Here Are the Reasons Why Should Seriously Consider Hiring Freelancers for Your Business

Be it a start up or small to medium business, you would have felt that heat of your competition by now. Running a successful business has become a challenging affair resulting in cost cutting and a call for improving employee efficiency. And most of them have already started laying the tracks in this direction by hiring freelancers. And there is a sound rationale behind their decision that can help you too!

Here are the reasons why should seriously consider hiring freelancers for your business:

Highly skilled People at your disposal:

Not everybody can go about Freelancing their work. The cream of the crop who are too good at their job are the ones who opt for a Freelance career. On an average, the return on investment on a freelancer is very high when compared with his 9 to 5 counterpart. With so many Freelance Job platforms out there, you could easily get to choose your pick depending upon your requirements. These platforms take special care for you by listing out the complete profile of the candidate with their previous works and ratings.

Less time & faster work: 

If you are into a line of business where sudden tasks spring out which needed to be done as soon as possible; freelancers should be your best bet. By the time you post an AD and go through the hiring process and finalize your full-time employee; you can easily get your task done by hiring a freelancer.

Scaling is easy:  

Moreover hiring a full-time employee can incur you lots of additional costs and commitments. Work or bench, you will have to maintain your team if you are too dependent on the full-timers. In case you scale down hiring the new ones is both times consuming and tiresome in equal measure. Whereas you can easily scale-up or scale-down when you get the freelancers on board.

Budget Flexibility and low overhead costs: 

Higher ROI of hiring freelancers can help you get the best bang for your buck. As the scaling becomes easier too, you get to enjoy the flexibility as far as budgeting is concerned. Moreover, you will be getting rid of all the overhead costs work space, equipment, employee benefits and more. This will ultimately help you in improving the quality of work from freelancer as you will be able to spend your funds on the better resources.

Most in-demand Jobs in 2017: Technical Writing

(We are starting a new series that discusses the less known yet high in demand jobs for the year 2017.)


Having gained a considerable traction in the last few years, the demand for the Technical Writers is at an all time high this year. The fact that this year’s industry requirement is three times the current availability is an apt indicator of the accrued demand for an able Technical Writer.

The Why?

We are being stormed by new technologies & innovative products that are replacing the old ones every year, but at the core of all these changes, one thing that remained constant all along was the necessity to communicate them to the customers effectively. There are many accounts of some of the brilliant products failing just because the turgidity in the manual that could not come to the help of the consumer. A proper documentation is as critical as the design and development and industries have learned it the hard way. The early 2000s witnessed a huge bump in the employment opportunities for Technical Writers as most of the big players choose to outsource their documentation tasks and since then the demand has always on the positive side scoring a healthy 12% growth rate every year.

It is slightly ironic that for a job whose origin can be traced to a lack of writing skills in engineers, 70% of current Technical Writers are found to be Engineers. Yet the beauty of this job is that it is a blend of technical and creative skills making it an easy transition for the folks in either of the fields: Technical and Creative; be it for a Fulltime job or a Freelance one. The greenery of these pastures has led many of the professional in the allied professions to consider taking up the ‘Technical Writer’job.  According to Glassdoor, the full-time pay for fresher hovers around 60k $ stretching as a much as 100k $ for an ace writer with good experience. While the Freelance side is filled with veteran folks with 20-30 years experience, they reportedly earn around 100k $ making it a highly rewarding profession.

(Each of the articles about the job is followed by the “How to” guides charting the road map for aspiring professional in the field, so watch out this space for our help guide for an aspiring Technical writer)

A Basic Guide for Freelancer Jobs in Content Marketing

Not long ago, the paid advertisements were a rage in online marketing. The rush has reached a tipping point and soon began to whimper to all time low in 2015.The Ad blocking software had become the ultimate weapon of people against the ads. The 200 million Ad block software subscriptions, as estimated in August 2015 have got a lot to do with the decline. No doubt, it’s terrible news for businesses which rely on paid advertisements. But as it goes in every other field, this decline in paid advertising has given away for a more effective form of advertising: The Content Marketing.

In just a few years, ‘Content Marketing’ has become the new buzzword in the marketing industry. Rightly so, because it works! It is estimated that the companies which adopting content marketing have recorded 6 times the conversion rates than their competitors. So if you are a freelance writer, there was never a better time to show your writing chops. All you need is a slight push and couple of hacks to get your next big gig in Content Marketing.

Unlike traditional writing, Content Marketing is 20 % content creation and 80% promotion. No doubt that the content has to be fresh and relevant to your audience. Even more, the emphasis has to be put for the promotion. So, here are some handy tips that can help you:

Learn to Optimize:

It all starts with optimizing your content for the audience. As soon as you come up with a blog idea, search up the keywords,(short and long tail) their search volume, the competition, using tools (free, mostly ).This gives you a fair idea about your strategy before composing the blog article. Learning basic SEO practices helps a lot.

Content Promotion channels:

Now that you have optimized your content, you can start about promoting your content. You can start with sharing your content on your social media profiles for starters. Almost everyone does that so you have to go deeper. Engage with the native forums of the subject group, communities in the social-media and other similar platforms. Network with key people in the subject area and request them to share if they like your blog post.

Promote yourself:

The upside of a career in this field is that your work is given a lot of importance than your experience and academic qualifications. This field also gives a privilege of promoting yourself creatively. You can discuss and highlight your work to promote yourself making it easy to score clients.

Parting thoughts:

The first cardinal rule in a freelance job and for that matter, any job is to make you client happy. Now that you are looking for a job, project yourself as a man that can solve their problems. So first you have to understand their problems which can range from the necessity of blogging frequently, optimizing content for search engines etc. Project your past work experiences that make you the best fit for the job. Horses for the courses, my friend!

Freelance in India and Top Freelance Skills in 2017

Fifteen Million is the number of freelancers working in India right now, a slight paltry figure yet only second to the Uno US (53 million).But the most important aspect of these numbers is that: Of all the freelance jobs available in the world market, these 15 million freelancers claim a share of 40%, a clear manifestation of the dominant Indian workforce.

Indian with all its humongous population is undoubtedly the largest creator of skilled professionals. The currency difference also renders a cost effective freelance service in IT related fields too. Apart from the foreign freelance market, there also has been considerable growth in the Indian market as well.    Almost all the businesses in India have become dynamic in terms of their work process to maximize their work performance. Surely, there are job profiles which only can be carried out by full-time employees. But there are also those profiles which can do well with contract employees and freelancers. Not only that it ensures a control in the budget but also helps in utilizing the best of talents. For example, an ambitious startup may fall in short of cash to hire a specialist full-timer whereas they can even go for a better prospect in case of freelance. With Indian govt. taking measure to encourage the entrepreneurial streak, Startups are gaining a god momentum and so are the freelancers. Now that the contract work process has also gained some traction in Indi a, Freelancers in Software development and other IT fields are in good demand too.

With all the above factors constantly pushing the envelope of scope for freelancers in India, barring the traditional fields we have tried to make a list of freelance jobs for you that are set to attract a great demand in 2017:

Content Marketers: With the burst in the field of Digital Marketing, a good content marketer is always in a great demand. While large firms can afford them small business are resorting to talented freelancers.

Tutors: A Tutor, be it any field, was always in a great demand. Now that India markets are slowly catching up the freelance trend this field is up for a major thrust.

Social Media Marketing (SMO):  A cousin of content marketing, Social media marketing is slowly gaining tractions is all set to demand attention.

Web Design:  A freelance superstar, Web Design has always been in great touch and always will. No surprises there.

Search Engine Optimization (SEO): Featured in LinkedIn’s top skills in 2017 for two straight years, SEO, just like SMO is the new hot skill out there.

So, that’s about it folks, If you are into any of the above fields, you are in for a good freelancecareer this year.

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